Thursday, November 14, 2013

Updating Your Website

Updating a website is a highly complex process and something that is much better accomplish with the help of an SEO company. What does updating your website have to do with SEO you might ask? Well in fact it has a lot to do with it. The reason for this is that your pages are all indexed by Google currently (if you have had some basic SEO work done). That then means that it knows where you pages are and what they contain and it means it is able to rank them alongside others.

If you then change your website though, and you change the content of those pages, the location or the file names, this then means that Google will no longer have the correct locations for them and that your pages will lose their current position. At the same time it's also worth noting that that will mean that any of your previous work done building links will be wasted as they now point to dead pages. Worse Google might even think that some of your pages contain duplicate content (when it was in fact your content to begin with just at a different URL) and so penalize you for putting it up.

It is of course possible to update a website without making too many changes to the locations and names of files, and an SEO company can help you do this. However in other situations you might have to, and in this case an SEO company can help you to minimize the damage caused from the process. They can do this in a variety of different ways. For instance they might build you a site map and then resubmit this to Google. By doing that they can quickly let Google know the locations of all your pages and help them to index it once again. They may also recommend keeping your old pages as well as your new pages until Google has switched to your new updated pages rather than the older ones.
In other situations you might even need to change the file extensions. For instance if you are giving your site a web 2.0 update, then you might want to change all of your file extensions from .html to .php for example. This then allows you to include community aspects such as logins and the ability to leave comments. However it's not possible to do this on a html page normally.

Again an SEO company can help you to do this without upsetting Google. They might for instance alter your .htaccess file. This is a file kept by the server that instructs it on how to behave. For instance by adding a line of code it can ask your server to treat your .htm pages as though they were .php - processing the .php before sending the html to the browser. This then means that you can avoid having to change your file extensions at all. This will only work on a Linux or Apache based server though, and not on a Windows server which requires you to use 301 redirects instead. SEO companies understand all this and can help you to get more from your sites as a result.
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